Representation appealing that tea be declared national drink received

Representation appealing that tea be declared national drink received
Thursday, May 17, 2012 08:00 IST
Our Bureau, Mumbai

The representation received from the joint forum of Assam Tea Planters Association (ATPA), North Eastern Tea Association (NETA) and Bharatiya Cha Parishad (BCP) contains the appeal that tea should be declared India's national drink, as it is consumed by large sections of people and this would also contribute to its brand building exercise.

There is no fixed criteria for according national status to any particular product. However, the government has received and examined a proposal to declare tea as the national drink in 2006 in consultation with the central ministries and departments and the governments of the concerned states and Union Territories.

The matter was not pursued further as some state governments raised objections. They felt that coffee is a competing beverage and both have sizeable market shares, and that declaring one particular beverage as the national drink would likely be at the cost of the other.

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